In this day and age where globalization takes place left and right and where OEMs are everywhere. I believe at least some of us want a product no matter it is a computer or a piece of accessories that is "more" unique and special and not just another cheap rip off or assembled using different parts from different places that don't "really" match. I for one though not truely an Apple fan are very glad to see that apple is do well with their product which means they can have the money to develope more interesting product. Furthermore, I believe consumer should pay for the design on these consumer products. Else, look at the PC market. It is at best a better bang for the buck. Not to mention about the software that apple put in to the OS X. But that is another story all together.
It's not the Shiny Box that costs Extra